AFURI Marketing Support
I worked in-house at AFURI USA INC. as a marketing specialist. Being the only marketing team member, my role was essential in shaping AFURI’s brand identity and visual presence. Through intentional marketing strategy, and careful production of marketing assets I was able to craft an identity that was cohesive and instantly recognizable across all corporate and franchise locations.
Deliverables
Project Type
Marketing Services
Client
AFURI USA INC.
Team
Luke Rusnac, as in-house Marketing Specialist at AFURI
Graphic Design
Every restaurant has an array of necessary design tasks, menus, flyers, newsletters, and everything in between. Through the production of all of these designed materials I was able to elevate the company’s visual presence and ensure customers were reached. Menus are by far the most essential piece of collateral, serving as the primary touchpoint between the customer and the product. Intentional menu design is paramount, demanding that this information-heavy document effectively sells the products to the customer and is easy to understand with minimal support from staff. Because of this, a keen attention to detail, page layout, and problem solving was applied to every menu design.
Photography & Videography
The most effective way to immediately sell a product to a prospective customer is through beautiful photography and videography especially for restaurants. Every photograph whether for the website, social media, or menu is an opportunity to command attention and trigger a craving. As such, I looked for different ways to capture content that would capture attention by faithfully depicting the food made by the chefs. This required a careful balance of technical execution and intentional art direction.
Short Form Social Videos
Short form videos are all about grabbing attention and keeping it for as long as possible. Through experimentation, a creative approach, and thoughtful production, I was able to find a style that stayed true to the brand identity and resonated with viewers.
Marketing & Social Media
Bringing this all together required a high-level understanding of the brand and long-term marketing goals. By applying this long-term marketing and brand strategy in promotion planning, social media marketing, and more I was able to increase awareness and develop the customer-base over time.
