AFURI Marketing Support
I worked at AFURI USA INC. as the in-house marketing specialist at their corporate headquarters in Portland, overseeing the production of all marketing collateral for both the corporate and franchise locations. As a member of a small corporate team, I had to be adaptable and prepared to wear many hats. I was responsible for upholding brand standards across corporate and franchise locations by producing graphics, photography, videography, and more.
Deliverables
Project Type
Marketing Services
Client
AFURI USA INC.
Team
Luke Rusnac, as in-house Marketing Specialist at AFURI
Graphic Design
A large portion of my work at AFURI was spent working on Graphic Design. Every restaurant has an array of necessary design tasks, menus, flyers, newsletters, and everything in between. One of the key design tasks was to design menus for both the corporate and franchise locations. Menu design involves complex page layout, knowledge of menu formatting and writing conventions, and thorough proofing. These designs also needed to be modular to accommodate frequent changes and the different demands of franchisees. Along with the menu design, other design tasks included website upkeep, newsletter design, signage design, apparel design, and much more. Whatever the restaurant needed, I was there to supply the content. All collateral was carefully designed to adhere to the brand standards, ensuring a cohesive brand experience anywhere in the world.
Photography & Videography
For a restaurant, beautiful photography and videography are essential. As the marketing specialist, I was responsible for coordinating, producing, and editing all photo and video content. I worked with other team members to determine which photos were needed for menus, online point-of-sale/delivery, and marketing. Careful creative direction was necessary to ensure the images captured aligned with the brand identity and accurately represented the food. With an increasing demand for video in today's digital world, producing video content was an essential part of the marketing strategy. Just like photography, I was responsible for coordinating, producing, and editing all photo and video content.
Marketing & Social Media
While working as Marketing Specialist at AFURI I performed many general marketing tasks. To increase visibility and awareness, I assisted with running social media and marketing campaigns, performing influencer outreach, creating marketing plans, and more.
