Lark Cafe Logo & Website
A minor brand refresh for Lark Cafe that massively transformed their visual identity. By providing logo design, basic brand guidelines, and a brand new website we modernized the brand while adding personality and refinement.
Logo Design & Branding
The logo update set the tone for the brand refresh, requiring careful evaluation of the company and its values. Because Lark had a strong existing customer base, we had to consider how to update the logo and branding without forsaking the company's existing reputation and honor the legacy of the brand. The existing logo had many design flaws, and the cafe's branding was almost non-existent, so this still felt a lot like beginning from the start. We carefully got to know the identity of Lark and its core values, then used this information to develop a new logo and begin to establish a visual identity. The result was a new logo and basic design system that laid the foundation for the brands refreshed visual presence creating a clear system for any marketing materials produced moving forward.
Website Design
The website design for this project uses a "less is more" approach to the design with the intent of producing a finished design that is simple but very well polished. Careful attention to detail was used in every section of the site to ensure it feels complete and well loved. This includes careful design decisions, custom animations, and subtle interactions. The result is a site that feels engaging, modern, and custom to Lark's brand identity. Websites require a high level of technical excellence to optimize performance. They must be responsive, accessible, functional, and well optimized for SEO. At Good Enough we use a deep knowledge of web design and development to produce sites that are not only beautiful, but also functional. Guaranteeing they will serve you and your customers well, and have strong visibility through search engines.